Punk

The first fashion drop from Tribute Brand paid homage to PINK by Victoria's Secret, renamed PUNK. I was responsible for the branding and product of the drop and was involved in the concept by creating a variable logo that resulted in over 10,000 variations, serving as a gateway to the possibility of acquiring a tracksuit. By bridging the gap between the fashion industry, gaming, and investment, PUNK came with $punky—a digital pet acting as an augmented reality companion in the Tribute App or as an exclusive skin within Mona Space.